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Peter is the Head of Sport at LIVENow, and is responsible for the platform’s sport strategy and acquisition of sport content. Since he joined in early 2021, Peter has successfully acquired rights for EURO 2020 in Singapore and Philippines, RIZIN, Japan’s mixed martial arts tournament, the men’s and women’s Big Bash League, The Heineken Cup and Champions Cup.
Peter has over 20 years experience in the sports rights acquisition and media rights sales, both globally and in the APAC region, having held positions at agencies MP Silva, Sports Man Media Group and German League football club, TSV München.
Peter joined LIVENow from Bundesliga where he was the Head of Global Media Rights, and was responsible for the global sales of the worldwide Bundesliga media rights. Prior to that he was Chief Representative of the Bundesliga in APAC, and established the first overseas office for the League in Singapore, and was responsible for media sales and marketing activities in APAC between 2012 and 2018.