Tamara Altendorf is Director of Sales, Gracenote EMEA at Nielsen, where she is responsible for helping leading video distribution platforms overcome content search and discovery challenges in order to deliver highly engaging entertainment experiences spanning TV, movies, sports and music. Prior to joining Nielsen and becoming an expert in licenced metadata, Tamara spent over ten years across a variety of sales roles in the media industry including enterprise video platform provider MovingImage and digital experience platform provider, Acquia. Before that, Tamara spent 6 years at CDN and cloud security provider, Akamai . During her time at Akamai, she helped Akamai successfully enter a new segment (Gambling) and to bring on board multiple market leading brands.