Samer is the Head of Digital at LBCI, he is responsible for leading the editorial and commercial digital business for the channel.
Prior to joining LBCI Samer had taken on various roles both on the agency and client side. The most recent positions were Group Client Servicing Director at Ethos Interactive out of Riyadh and Head of Marketing and PR at Turner Broadcasting (Warner Media) out of Dubai. Throughout his career, Samer lead various teams and worked on multiple industries successfully launching a wide array of diverse brands across the region.
Samer holds a bachelor’s degree in International Business Management from Notre Dame University in Lebanon