Over the past 15 years, Ahmed has been involved in various roles around the IPTV and OTT industry. He has held various positions such as solutions architect, product manager and technical account manager as well as roles in project and program management. He has been helping TV operators and TV channels around the world to build, upgrade and efficiently operate their TV platforms while working for Ericsson, Verimatrix, Imagine Communications, and currently as Director of Personalized TV at ATEME. His expertise covers compression, packaging, ad insertion, middleware, monitoring and client’s technologies. He completed a master’s degree in video compression algorithms from the University of Bath, UK in 2006, as well as an MBA from The European School for Science and Technology in Berlin in 2015.